Consultancy and business support

We offer our consultancy service or additional support to other market research companies and larger businesses who are doing in-house research.

Market research is a complex business with many variables. If you’re going to make key decisions based on your findings it’s wise to make sure that the research project is sound. We can help.

We use our specialist knowledge to examine your project and assess its validity. Things we will consider include:

• Whether the techniques used / proposed are appropriate for the situation
• Whether the sample selected is appropriate
• Best channels of communication
• Best choice of language and response options
• Best time to conduct the survey
• Analysing study results against known facts
• Checking the conclusions drawn from findings

Consultancy is important in the market research field, especially as survey monkey and online sales have made in-house research a viable option for more and more companies. Make sure you’re getting the most from yours.

If you have any questions or want a second opinion email me at tomp@plannedmarketresearch.co.uk and I will call you back.