Planned Market Research

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"He who fails to plan is planning to fail." Winston Churchill.

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a research project.

About us

Our founder Tom Parry has specialised in market research for more than 15 years. He has been a full (certified) member of the Market Research Society since 2006 and has a qualification in Prince2 project management. He has undertaken research in fields as diverse as alternative refrigerants, children's boardgames and the insolvency market. He started in market intelligence before moving into mainstream market research and now focuses on providing high quality information for small and medium sized enterprises.

Tom Parry 2

Tom has worked at all levels within market research and still believes that there is no substitute for the insight gained from talking to customers. This is why, at Planned Market Research, the person who talks to your customers or potential customers is the person who discusses the findings with you.

Find out more about what Tom and Planned Market Research can do for you. We have a package available for start-ups and all our customer insight work can be tailored for your needs.


Evidence-based decision making

Understand your market
to maximise opportunity.

Customer Insight

Can you afford not to know
what your customer is thinking?

Marketing and PR

Strengthen your brand
by using market research.